VARIGUARD SHOWCASES SPD-SMARTGLASS PICTURE FRAMING PRODUCTS AT WCAF AND LAUNCHES ADVERTISING CAMPAIGN
Las Vegas, Nevada. January 23, 2018 – Visitors at the West Coast Art and Framing Expo (WCAF) this week are experiencing the biggest evolutionary leap in conservation glass since UV filtering. VariGuard, a business unit of Research Frontiers Inc., is exhibiting its SPD-SmartGlass framing products at Omega Moulding’s booth #431.
Conservation glass only protects items against fading from UV exposure but offers no protection against light exposure. The inability of conservation glass to protect against light exposure limits its effectiveness against fading damage. The Canadian Conservation Institute states that “UV usually contributes less than half of the fading and often only one tenth…To reduce the fading…there is only one option: reduce light exposure.” VariGuard SmartGlass is the only product in the marketplace to effectively solve this problem.
Why expose items to damaging light when they are not being viewed?
VariGuard SmartGlass protects against damage from exposure to light to preserve the value of art, collectibles and cherished family items. At the touch of a button, VariGuard SmartGlass instantly switches between its transparent and its 99.5% light-blocking states. As a result, exposure to light is limited to when the item is actually being viewed, providing maximum protection. (VariGuard SmartGlass also provides more than 99.5% UV filtering at all times).
VariGuard SmartGlass, in light-blocking and clear states, at 2018 WCAF.
“Conceal and reveal” benefit of VariGuard SmartGlass
In addition to providing protection from damage due to exposure to light, VariGuard SmartGlass also offers the unique ability to conceal and then instantly reveal items in frames or display cases. This feature is valuable for presentations, exhibits, or dramatically showing off items in homes or buildings.
VariGuard SmartGlass launches advertising campaign
To raise awareness of the unprecedented benefits of VariGuard SmartGlass, the company has launched an advertising campaign targeting the display case and custom framing industries. The first phase of the campaign utilizes publications from leading conservation institutions in the US/UK as well the leading institution for the picture framing industry. To see the campaign’s first placements, we invite you to visit:
About VariGuard SmartGlass
VariGuard SmartGlass and SmartPlastic are the only glazing products that offer a wide range of visible light transmission, instant switching between dark and clear states, and over 99% UV-blocking at all times. Based on patented SPD light-control technology developed by Research Frontiers, VariGuard panels optimally protect items by limiting their light-exposure to those times people are viewing them. More information about VariGuard products is available on our website at www.VariGuard.com.
About Research Frontiers Inc.
Research Frontiers (Nasdaq: REFR), the parent company of VariGuard SmartGlass, is the developer of SPD-Smart light-control technology which allows users to instantly, precisely and uniformly control the shading of glass or plastic, either manually or automatically. Research Frontiers has built an infrastructure of over 40 licensed companies that collectively are capable of serving the growing global demand for smart glass products in automobiles, homes, buildings, aircraft and boats. For more information, please visit our website at www.SmartGlass.com, and on Facebook, Twitter, LinkedIn and YouTube.
Note: From time to time Research Frontiers may issue forward-looking statements which involve risks and uncertainties. This press release contains forward-looking statements. Actual results could differ and are not guaranteed. Any forward-looking statements should be considered accordingly. “SPD-Smart”, “SPD-SmartGlass” “VariGuard”, “VariGuard SmartGlass” and “VariGuard SmartPlastic” are trademarks of Research Frontiers and its subsidiary VariGuard.
For further information, please contact:
Vice President – Business Development